Using soap on a regular basis is always a good idea for anyone wishing to curry favor with the opposite sex but obviously no soap brand is capable of providing a magic potion that will make men irresistible to women.
Dial has launched a product called “Magnetic,” and the company is using a tongue and cheek advertising campaign to sell the product. The company describes “Magnetic” as a “Pheromone-Infused, Attraction Enhancing Body Wash.” In the instructions on the bottle, step four reads, “Stand back and watch the magic happen.”
Obviously, the ad campaign is not intended to be taken literally but apparently three different lawyers, including one from Chicago, have filed lawsuits against the soap company for supposedly misleading the public about the product’s ability to attract women.
These lawyers actually found people to tell a court that they bought “Magnetic” because they really believed the product would make them more attractive to women. I have to wonder if these individuals also believe that drinking Dos Equis will make them the most interesting men in the world or that there really is a talking baby who uses E-Trade.
There is no group of outraged men who believe that all they have to do is use “Magnetic” prior to exiting their parent’s basement and miraculously they will have a date to take with them to the Star Trek convention.
The lawsuit is not about justice but about creating a payday for lawyers. The lawyers hope that Dial will settle the case to get it to go away. The plaintiffs will get mere pennies while the lawyers walk away with hundreds of thousands if not millions of dollars. This is jackpot justice at its worst.