In its first venture into entrepreneurship, MCYAF, the Maine Community Youth Assistance Foundation, succeeded in making a profit and drawing dozens of participants to a Social Norms Marketing Institute conference in late July.
The conference was held at the Chicago Radisson O’Hare Hotel in Des Plaines on July 25-26th with 68 participants from the U.S. and Canada that came to learn about social norms marketing from two leading experts in the field, Michael Haines from Northern Illinois University and Dr. Wesley Perkins, Professor of Sociology at Hobart and William Smith Colleges in New York.
“In tough economic times, not-for-profits have to get creative when it comes to generating revenue in order to sustain their organizations,” said Margaret Polovchak, MCYAF Director. “For our first time out, we’re very pleased with a $7,600 profit in addition to having this opportunity to share information with others about what is proven to work in the field of prevention,” she added.
Topics addressed during the conference included alcohol and drug prevention, bullying, and obesity, among others. Polovchak said MCYAF will continue to seek other innovative ways to sustain the organization above and beyond non-guaranteed federal and state grants while contributing to the social good.
Founded in 2002, MCYAF works with parents, schools, police, youth, government, health care providers, social service, faith and civic organizations in Maine Township. MCYAF secures federal and state grants as well as corporate and private donations for programs and services that support its mission of providing residents with a foundation in order to make healthier choices. For more information, see www.mcyaf.com or contact us at (847) 858-7090.
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